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  • Issue #14: Can Blue Ocean Strategy Disrupt Any Industry?

Issue #14: Can Blue Ocean Strategy Disrupt Any Industry?

Happy Thursday! 👋

We're back with a fresh collection of the latest news, resources, and more.

As we dive back into our week, let's remember that in today's competitive business landscape, standing out can be a challenge. However, a fresh perspective can make all the difference.

In this edition, you’ll get:

  • 🤖 4 AI Tools for Business Insights and Growth

  • 🕵️ 3 Prompts for ChatGPT and Stockimg

  • 📚 2 Must Read & Watch: Typeface Raises $100 Million and Blue Ocean Strategy Authors Reveal How To Disrupt An Industry

  • 🥇 1 Insight from Ash

  • 🤩 ++More Things You Don’t Want to Miss (BONUS)

🤖 4 AI-Powered Tools for Business Insights and Growth

  1. IBM Watson Discovery is an AI-powered tool that uses machine learning and natural language processing to analyze data and identify patterns, trends, and actionable insights.

  • Provides a deeper understanding of market trends and patterns.

  • Enables data-driven decision making.

  • Identifies new opportunities for business growth.

  1. Crimson Hexagon Brandwatch, formerly known as Crimson Hexagon, is a platform that analyzes data across social, online, and enterprise spaces to provide consumer insights and market trends.

  • Offers valuable consumer insights for improved product offerings.

  • Enhances marketing effectiveness through targeted strategies.

  • Helps businesses stay ahead of market trends to drive growth.

  1. TrendHunter is a popular trend community that inspires its audience by providing the most innovative and fresh trends from around the globe.

  • It provides a vast array of trends from various industries, helping users stay ahead of the curve.

  • It's a great source of inspiration for innovators and creators.

  • It offers detailed reports and custom trend research, which can be beneficial for businesses and marketers.

  1. Exploding Topics is a tool that identifies trending topics and keywords before they take off, providing users with the opportunity to capitalize on these trends early.

  • It allows users to discover trending topics early, which can be advantageous for content creators, marketers, and businesses.

  • It provides insights into various categories, making it versatile for different interests and industries.

  • It can help in SEO strategy by identifying keywords that are gaining traction.

🕵️ 3 Tools Revolutionizing Prompt Engineering

ChatGPT is revolutionizing the way we work by seamlessly taking on multiple roles at once. These powerful multi-plugins are like having an entire team at your disposal, streamlining processes and boosting productivity in one fell swoop.

  1. With a single prompt and these plugins, you can generate articles, curate photos, and even produce videos.

Prompt:

Create a complete and structured article on this web page [Link]
Select 2 illustrative photos for this article
Create a 100-word summary of the generated article
Create a video from the summary
  1. Using this prompt and plugins, you can generate a comprehensive Pro/Con analysis of a business or a product from their website and even design a corresponding diagram to visually represent it.

Prompt:

Identify the key aspect or viewpoint of this [business|product]: [link]
Discuss the pros and cons in a diagram. 
  1. This third prompt isn't intended for ChatGPT, but Stockimg offers a more creative way to deliver digital QR codes to your prospective customers! Embrace the newest trend in marketing by designing your distinctive artistic QR code in a mere 10 seconds with the help of this prompt and the associated plugins.

Prompt:

Corporate skyscrapers, dynamic lighting and sunset hues, hyper-detailed, Unreal Engine, business art.

📚 2 Must Read & Watch

Typeface, a platform that uses generative AI systems to create promotional content for companies, has raised $100 million in a Series B round at a $1 billion valuation.

  • Typeface raised $100 million to expand its AI content creation platform.

  • The platform allows companies to create personalized images or text.

  • Typeface has partnerships with Google Cloud and Salesforce.

  • The funding will be used to scale the team and develop new products.

The authors of "Blue Ocean Strategy" discuss the importance of creating new market spaces, offering high value at a lower cost, and the relevance of ESG and DEI in capitalism.

  • Creating new market spaces and avoiding excessive competition and imitation.

  • Emphasizing high value at a lower cost and simplicity in product offerings.

  • Predicting the rise of blue ocean strategy and disruptive innovation in the coming years.

  • Encouraging entrepreneurs to consider non-disruptive paths and ask critical questions for innovative thinking.

  • Discussing the importance of ESG and DEI in capitalism and the need to educate governments about supporting entrepreneurship while preserving jobs.

🦉 1 Insight from Ash

Branding my new electrolyte product isn't just strategy models and brainstorms - it's a deep dive into consumer hearts. Sure, frameworks like Blue Ocean Strategy are helpful, but real insight lies in connecting with our audience.

Their conversations, their issues, their solutions - that's the gold. With each quality input, each nugget of emotion, we improve the output of our frameworks. So, our job is to gather more inputs than our competition.

The strategy is simple: be the 'Framework Whisperer'. Tune in, observe, and harness raw consumer emotion that serves as an input in to your framework(s). The result? A brand story that echoes in consumer hearts, far and wide.

🤩 ++More Things You Don’t Want to Miss (BONUS)

🍿++ Shows I’ll be watching this weekend

📺65 is about a pilot named Mills who, after a crash, finds himself stranded on Earth 65 million years ago and must navigate this prehistoric world for survival.

📺Crater is a science fiction adventure film about a boy named Caleb Channing who, following his father's death, is about to be relocated to a faraway planet. Before leaving, he and his three best friends hijack a rover to explore a mysterious crater, fulfilling his father's last wish.

📺Ant-Man and the Wasp: Quantumania is a superhero film where the characters Ant-Man and the Wasp explore the Quantum Realm, interact with strange new creatures, and embark on an adventure that pushes them beyond what they thought was possible.

💡Bonus Insight From Ash

I love the book Blue Ocean Strategy. I think it's really cool because it helps us ponder on what makes our business unique and what we could work on to improve. To bring this concept to life, let's consider the story of a wine company called Yellow Tail.

Yellow Tail is a wine brand hailing from Australia, and they did something very smart that changed the whole game. They stripped down the wine selection process, making it straightforward and fun, which was a breath of fresh air for folks who are not wine connoisseurs.

But they didn't stop there. Yellow Tail designed their bottles to be colorful and eye-catching, making them stand out on the shelves. Their friendly and approachable branding managed to reach out to a whole group of people who previously thought wine just wasn't their thing.

Impressive, isn't it? This is the power of the Blue Ocean Strategy, and now, you can harness this power for your own business with a tool called ChatGPT.

I've prepared a special chat for you. Your task is to click on the link I provide and answer some questions about your business. Once done, ChatGPT will take your answers and help brainstorm ways that could make your business stand out and shine.

Here's what you need to do:

1) Click THIS link here

2) Answer the questions in the chat.

That's it!

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