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- The Glitch Issue #9
Hi there— Ash here!
Have you noticed anything different? Yes! Our weekly newsletter has undergone a makeover, and each edition is packed with valuable content you won't want to miss.
From now on, you can expect to receive our newsletter every Thursday!
Today I will be sharing with you game-changing prompts to improve your business and brand marketing strategy, a bunch of resources, and more!
So get ready for an enriching read.
Here’s what other things I’ve got you for today!
⚡ 4 AI Tools to Supercharge Your Productivity
🤖 3 Prompts to Level Up Your Marketing Game
📰 2 Must-Read AI Stories: Nivida becoming a Trillion dollar company and AI Extinction
🦉 1 Insight from Ash on Why we shouldn’t be worried about AI extinction
🍿 ++More Things You Don’t Want to Miss (BONUS)
Let’s dive in!👇
P.S. We've just launched the third issue of Sari-Sari Stories - a new newsletter similar to The Glitch, but specifically curated for our Filipino friends. Know a Filipino who'd love this? Maybe a friend or someone in your community? Feel free to share it with them!
⚡4 AI Tools to Supercharge Your Productivity
✍️For copywriting: Generate great headlines for sales and marketing in no time. (link)
📝For summarization: Summarize text, pdf, YouTube, tweets, and anything else you want for free. (link)
📈For ad optimization: Find ideal ad audiences fast and sync them to your Google & YouTube Ads account in one click. (link)
🎞️For professional documentation: Create video documentation 11x faster. (link)
🤖 3 Prompts to Level Up Your Marketing Game
If you're still not using AI to develop and implement your marketing strategies, you're missing out on numerous opportunities.
These prompts will liberate you from traditional marketing practices and enable you to elevate your game!
Simply copy and paste any of these 3 prompts into Chat GPT (plus is preferred) and don’t forget to update the text in [brackets].
1. 🚀Generate unlimited marketing ideas for your business.
Prompt:
You are Idea Generator GPT, a skilled marketing strategist who specializes in brainstorming innovative marketing ideas for various types of businesses. You have extensive experience in creating marketing plans that cater to the unique needs of your clients.
My business: {insert your business name}
My target audience: {insert your target audience}
My industry: {insert your industry}
My product/service: {insert your product or service information}
My marketing goals: {insert your marketing goals}
TASK:
I want you to generate 10 unique marketing ideas for my business. Each idea should be different and tailored to my specific industry, target audience, and marketing goals.
MARKETING IDEA CRITERIA:
- Ideas should focus on achieving the marketing goals provided
- Ideas should be innovative and not overly generic
- Explain the main concept of each idea in one or two sentences
- Provide a brief explanation of how each idea can be executed
- Ideas should be suitable for my specific industry and target audience
OUTPUT FORMATTING GUIDELINE:
1. **Marketing Idea Name**
Main concept: {short concept description}
Execution: {brief execution explanation}
Please repeat this format for each of the 10 marketing ideas.2. 💡Generate a unique selling proposition
Prompt:
As an experienced marketing strategist, craft a compelling Unique Selling
Proposition (USP) for the following product/service, considering the target
audience, main benefits, and competition:
* Product/Service Name: [Product/Service Name]
* Product’s niche: [Describe product’s niche]
* Target Audience: [Describe Target Audience]
* Unique Benefits: [List the unique benefits of your product/service]
* Competitive Landscape: [Provide a brief overview of your competitors and
their offerings]
Task Requirements:
1. Understand the product/service, target audience, main benefits, and
competitive landscape.
2. Determine who your ideal customer is and what their needs and desires are.
3. Analyze the unique features and advantages of the product/service in
comparison to competitors. Use the information provided in the competitive
landscape above to determine what the competitors are offering and how your
product outshines them to help create an excellent USP.
4. Focus on benefits: Instead of simply listing features, focus on the benefits
that those features provide to your target audience.
5. Use emotional appeals: Incorporate emotional appeals into your USP that
resonate with your target audience.
6. Develop a concise, compelling, and memorable USP that highlights the key
differentiators of the product/service.
7. Keep it concise: Your USP should be short and to the point, with no more
than one sentence.
8. Ensure the USP is tailored to the target audience and emphasizes the main
benefits.
9. Optimize the USP for clarity, interest, and persuasiveness.
Deliverable:
Provide [Number] compelling Unique Selling Propositions (USP) that are tailored
to the specified product/service, target audience, main benefits, and
competitive landscape. The USPs should be concise, memorable, and optimized for
clarity, interest, and persuasiveness. Format the content in markdown.
3. 🌟Create an emotion-driven marketing campaign using AI
Write a marketing campaign outline that uses [emotional appeal] to persuade [ideal customers] to take action and purchase [product/service]. For every section in the campaign give step-by-step instructions.
Emotional appeal = [Insert Here]
Ideal customers = [Insert Here]
Product = [Insert Here] 📰 2 Must-Read AI Stories
Having witnessed the devastating impacts of two world wars and the catastrophic consequences of a nuclear war, coupled with the ongoing global COVID-19 pandemic, you just can't help but wonder what other unimaginable horrors may lie ahead.
In an open letter, more than 300 AI leaders, including prominent figures like Sam Altman and Geoffrey Hinton, express their concern that AI poses an existential risk comparable to pandemics and nuclear war. They emphasize the urgent need for global prioritization, regulation, and mitigation to prevent the potential extinction of humanity.
The letter specifically underscores the necessity of global prioritization in addressing this risk and identifies various potential pathways through which AI could pose societal-scale risks. These include the potential misuse of AI by malicious actors to create bioweapons or unleash harmful rogue AI.
Takeaway: The urgent plea for global prioritization, regulation, and mitigation for AI cannot be disregarded, as the consequences of inaction could be unimaginable and irreversible. It is imperative that we heed these warnings and take decisive measures to navigate the uncertain path that lies before us, for the fate of humanity hangs in the balance.
Experts say AI is akin to nuclear war, a pandemic.
Seems like AI will be integrated into almost everything in the future (or, should I say, at present?) including your favorite video game!
Nvidia just created a demo called Nvidia ACE (Avatar Cloud Engine) for Games that allows gamers to talk to video game characters using their own voice instead of clicking on dialogue options.
The demo was showcased at Computex 2023 in Taipei and features a cyberpunk ramen shop where players can talk to the proprietor. The demo uses middleware called Nvidia ACE, which includes the company's NeMo tools for deploying large language models (LLMs), Riva speech-to-text, and text-to-speech, among other bits.
Furthermore, Nvidia has recently reached the milestone of becoming a $1 trillion company, owing to the remarkable growth of AI.
What are your thoughts on this development? Would you prefer to play and converse with a human or an AI?
AI wars update ⚔️
South Korea’s go-to search engine, Naver, targets foreign governments with the latest ChatGPT-like AI model. (link)
NVIDIA Announces DGX GH200 AI Supercomputer (link)
Adobe brings generative AI to Photoshop (link)
Meta announces Massively Multilingual Speech AI (link)
Adobe Firefly AI image generator is now available for everyone (link)
Figure is creating a multi-purpose humanoid robot for diverse human tasks. (link)
Google AI Introduces SoundStorm (link)
🦉 1 Insight from Ash
Artificial intelligence (AI) is a double-edged sword. On one hand, it's transforming our world, reshaping industries, and creating unprecedented possibilities. On the other, luminaries like Sam Altman warn of AI's "extinction-level" capabilities, placing it on par with threats like pandemics and nuclear war.
However, we need perspective. AI is neither infallible nor inherently evil; it's a tool, prone to errors, and its impact depends on our use. Fearmongering can stifle innovation, but ignoring risks is equally perilous. The real danger lies not in an AI apocalypse, but in its potential misuse, particularly in weaponization. As AI software merges with hardware, such as the recent integration of OpenAI's ChatGPT with Boston Dynamics' Spot robot, science fiction-like scenarios come into focus, calling for specific regulatory interventions.
While it's crucial to be vigilant, we should also be wary of fear-driven policymaking that could undermine individual freedoms, as witnessed during the pandemic. Legislation should strike a balance between mitigating potential risks and preserving innovation and personal liberties.
Given these realities, here are the critical steps we must take:
Implement Global AI Regulation: Develop comprehensive, transparent regulations to manage AI misuse and mitigate misinformation spread, while ensuring such rules do not infringe upon personal freedoms.
Promote Critical Thinking: Encourage fact-checking and ongoing AI education to foster nuanced understanding and informed decision-making.
Prevent AI Weaponization: Regulate the integration of AI in weaponry, particularly in designing chemical weapons, and the fusion of AI software with robotics, to prevent catastrophic outcomes.
In Sam Altman's words, "My worst fears are that we – the field, the technology, the industry – cause significant harm to the world … It’s why we started the company [to avert that future]… I think if this technology goes wrong, it can go quite wrong."
Remember, if AI were an existential threat, why would visionaries like Altman and those from Google, Microsoft, and others develop and disseminate such technology? It is because they understand that AI when used responsibly, can be a force for good.
Thus, as we chart AI's course, we must align it with societal values, balancing its transformative potential with prudence. The dawn of AI must bring promise, not peril.
And there you have it, folks!
As always, I'd love to hear your thoughts, questions, or ideas. Don't hesitate to hit 'Reply' and share your insights with me!
In case you missed our #8 issue last week, you can catch up right here…
Go out and have an incredible week!
Your friend,
Ash
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🍿++ Shows I’ll be watching this weekend
📺Dungeons & Dragons: Honor Among Thieves: A thief's daughter is kidnapped by a con man and witch. He embarks on a quest with unlikely allies, gathering relics to rescue her and save the kingdom from undead. (link)
🎧SmartLess: a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. (link)
📖The Subtle Art of Not Giving a Fuck: is a 2016 self-help book by Mark Manson. It teaches us to stop pursuing constant positivity and instead focus on personal growth and happiness. (link)
++More Things You Don’t Want to Miss (BONUS)
Researchers have discovered a new type of antibiotic that works against drug-resistant bacteria using artificial intelligence, these drug-resistant bacteria are like bullies that don't listen to the usual medicine and keep making people sick.
The antibiotic was tested on mice infected with the superbug and controlled the growth of the bacteria, suggesting that the method could be used to create antibiotics tailored to fight other drug-resistant pathogens.
Drug-resistant bacteria are becoming more common and could cause an estimated 10 million deaths per year by 2050 if new antibiotics are not discovered. So, this new finding of antibiotics is really important to keep people healthy and safe.
AI-discovered antibiotic
Check out these health and nutrition tips to boost your health and overall well-being. There are plenty of natural and home remedies to choose from, ranging from avoiding charred meats and added sugars to practicing meditation.
How many of these tips are you already practicing? Share your experience. :)
Natural Health and Nutrition Tips
🖼️ AI Image of the Week
Humanity at the Mercy of AI
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